Importance of Keyword Research in Digital Marketing

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In digital marketing, keywords have a peculiar role in organic and paid channels. Every digital marketer or SEO expert must know the significance of keyword research.

What is a keyword?

A keyword is a word used by people on the internet to find out the things or services they are looking for. Some keywords are short and some keywords are long called long-tail keywords which are location, gender, brand, product, or service-specific.

Example:
Short keywords: buy sarees online, women's t-shirts
Long-tail keyword: Nike women's shoes white color, organic vegetables near me
It is advisable to use long-tail keywords in your content that are more specific and has low competition in the SERP. It can be ranked easier in search engines.

Importance of keyword research in digital marketing 
 
There are so many reasons why keyword research plays a major role in digital marketing. 
Here are some of the most important reasons for keyword research

Knowing your keywords helps you to understand what are you selling? If you are unaware of this, finding your keywords can help you to understand who you are and what kind of services you are providing. It makes you understand better about your business and brand.

Keyword research can tell you vital information about where you rank for your targeted keywords. It can also let you know which keywords are easy to rank for your business compared with your competitors.

Keyword research can give a clear view of a user’s search intent rather than that of how you think your target keywords should be. The keywords which we use should be relevant to our page. Irrelevant usage of keywords in websites can increase the bounce rate, which affects SEO badly.

Search engines can rank your website only based on the keywords. Targeting keywords should be used in every part of the website & social media pages too. Like website content, Meta tags, Heading tags, blogs, etc.

Identifying the right keywords to use in blogs, guest posting, and outreach can drive more traffic to your website. Keyword research is the initial point for any organic or paid campaign, but it should be a continuing process. One should frequently check target keywords based on the user search and filter out depending on the competition & volume. 

Wrapping up:

After keyword research, create all digital content based on your targeted keywords. Usage of wrong keywords can lead to a fall in your website rankings and the failure of paid campaigns. Too much usage of keywords can lead to keyword stuffing which results in a Google penalty for your website. Proper use of keywords can make more visibility to your website and improve your sales.

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