Top 7 Google Ranking Factors for SEO in 2023

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Google ranking factors change from time to time. To stay on top of the search engines you need to perform the best SEO practices. Google uses 200 signals to evaluate the website to rank in the SERP. It’s impossible for any website to fulfill all these factors and to be get ranked top on Google.

But there are some important metrics we can focus on from the available data, recent trends, and the recommendations of Google. These are the most important factors considered by Google for evaluating any website & ranking in SERPs


Let’s look at each metric deep down.


1. Highly qualified content 


As the old saying “Content is King”. It works still in 2023! For Google, high-quality content is everything. If you focus on writing original, unique, and valuable content, you can rank your web pages in search engine results pages easily.

Google looks for fresh content like regularly updated website content, recently published blogs/articles, or new information that add value to the end users. Contents irrelevant to the user’s search intent or duplicated or copied from another source can create a big impact on your SEO.

The length of the content also plays a huge role in ranking.


Top 7 Google Ranking Factors for SEO in 2023

2. Website structure and security


The structure of any website also affects the SEO. A site without good architecture is not indexed and crawled. For ranking better in SERPs, Site architecture should be optimized. Adding proper robots.txt to the site offers proper navigation for the search engine crawlers to crawl and index your site, another one is adding sitemap.xml to the site gives a proper pathway to the pages of the site.

One more crucial aspect is the security of the website. Your website should use the “https” protocol and SSL certification which denotes that data transaction on your site is encrypted and secured.


3. Backlinks


Google's main critical factor is the number of backlinks from relevant & authoritative sites. The number of inbound links from high authority websites plays a vote of confidence which builds trust among the users and boosts your rankings.

Sites with fewer backlinks have lesser organic traffic & buried inside the SERP. So getting focused on acquiring quality backlinks leads to top rankings in SERPs


4. Search intent and content relevancy


Another important metric is the user search intent. Search intent is the search term used by the end user to accomplish something with the search. There are 4 different kinds of search intent in the buyer’s journey. 

  • Informational 

  • Navigational

  • Commercial

  • Transactional

Any website or content should focus on the content that matches the user’s search intent. Focusing on the search intent is the primary key to driving sales & conversions. Creating the right type of content that fits with the user’s intent is important.


5. Mobile friendly


Google officially announced mobile-first indexing which means your site performance is evaluated on smaller screens too. Since half of all Google traffic comes from mobile, it is mandatory to revamp your site to be mobile-friendly & responsive. This will maximize your rankings in SERPs.


6. Loading speed


Another factor is the website loading speed. In May 2021, Google has done website loading speed as part of Google search console's Core web vitals. So Google officially made website loading speed the important factor to rank on the SERP, since it affects user experience badly. One should consider the loading time of fonts, images, and scripts on their website. The use of compressed files & CDN can improve the loading speed on the site


7. On-page optimization


Optimizing all your web pages with relevant content, including your primary keywords in website content in the title, Meta description, image alt text, anchor text, and page URLs can make a great impact on Google rankings.


And focus on improving the CTR, reducing the bounce rate, and enhancing the user engagement in your site can improve Google search rankings.

Hope this article helps you to rank your site on Google in 2023.

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