Importance of Keyword Research in Digital Marketing
In digital marketing, keywords have a peculiar role in organic and paid channels. Every digital marketer or SEO expert must know the significance of keyword research. What is a keyword? A keyword is a word used by people on the internet to find out the things or services they are looking for. Some keywords are short and some keywords are long called long-tail keywords which are location, gender, brand, product, or service-specific. Example: Short keywords: buy sarees online, women's t-shirts Long-tail keyword: Nike women's shoes white color, organic vegetables near me It is advisable to use long-tail keywords in your content that are more specific and has low competition in the SERP. It can be ranked easier in search engines. There are so many reasons why keyword research plays a major role in digital marketing. Here are some of the most important reasons for keyword research Knowing your keywords helps you to understand what are you selling? If you are unaware of th...